Beats Audio has confirmed that it will launch a new music streaming service late in 2013 with the help of Nine Inch Nails front man Trent Reznor.
At the moment the service, which will hope to rival the likes of Spotify, Rdio, Pandora and Deezer, is known as ‘Daisy’. We’ve heard the name before when Daisy was rumoured to be a Beats and HTC partnership to be offered exclusively to HTC smartphone owners, but now it seems things have changed.
Beats already owns Mog; a music streaming company, so it has the technology to hand to start up something like Daisy. The company has confirmed that it will appoint Ian Rogers as CEO of both Daisy and Mog, while Trent Reznor will be Daisy’s Chief Creative Officer.
At the moment we’re still none the wiser as to what Daisy will entail or how it will work, but we would expect some sort of tie-in with HTC’s smartphones that will come out later this year – namely the ‘M7’.
Interestingly, Jimmy Iovine, Beats Audio CEO, recently confirmed in an interview with All Things D that he spent three years trying to convince Steve Jobs to bring a streaming music service to Apple devices with his help. Of course, Jobs refused the entire time and ended up doing rather well with iTunes, but right now it seems that streaming music may be the future.
Would you be interested in a streaming service from Beats or are there too many options already?